Slow and Steady Wins the Race.

Feb 22, 2019

We all know the famous quote, “Slow and steady wins the race“,  from the Greek fable The Tortoise and the Hare by Aesops. The hare gains so much ground on the tortoise, he believes the tortoise will never catch up. So confident, the hare is, he takes a nap! Meanwhile, the tortoise continues to plod along, moving at a slow, steady, and calculated pace until he eventually passes the hare and wins the race. A fable written 2700 years ago, but is so relevant today, especially in technology. In this article we look at how this fable applies to technology innovation and Pelican’s approach to climate management.

Who are the hares?

In the world of technology, the hares are always the established market leaders. Companies who have provided solutions for years, have capital encapsulating the “cannot fail” mentality, and growth by doing as they have always done before. These companies focus on raising their public valuation, their presences is known across the US and/or around the World, and their only generation of confidence is behind brand recognition. Because established market leaders are focused on public valuation, their ability to innovate is lacking and tends to generate public valuation risks. In today’s world where technology is advancing at lightning speeds, the unknown innovator is slowly taking steps to take the lead in every known market. SpaceX didn’t become the standard in rocket techniques because it built rockets the same as others had in the past. They took a risk, changed the concept of rocket manufacturing altogether, and took a steady lead over multi-billion dollar companies.

Why you should care.

Innovation is not for everyone. There are a small a subset of organizations willing to take the leap and incorporate innovative technology into their business. It always feels safer to stick with known technologies, even when that safe net is a tattered and ready to break at any moment.

So, why should you care? Because with risk generally comes rewards, and you are the decision maker behind when your organization transitions to the new. Market transitions occur when early adopters find innovative solutions, recognize their success, and influence the market to the next generation of technologies. A larger percentage of organizations, who are not early adopters, stick with a tried and true solution but, eventually will transition when tried and true has become the new generation of technologies. It is not an “if”, but a “when” you switch and the hare is already at risk.

Where does Pelican sit in this race?

Our organization has invented many different technologies changing the world away from the tradition and into the next best thing. Our team invented a world leading Internet service provider architecture and we hold the patent on Internet authentication standards RADIUS (which is a protocol used to authentic your devices across the Internet). At the time of these innovations, there were other more established technology choice, but early adopters always gravitate to technologies which work and make their job simpler.

In the climate management space tried and true has been the norm for years and innovation is practically unheard of. Available technologies require complex programming, are expensive to implement/maintain, and limit access across the commercial market to gaining control (80% of commercial buildings have limited to no access to climate management technologies). 

Pelican believes that in a world where companies put self-driving cars on the road, there are automatic language translation software in wireless ear pieces, and communicating with AI on speakers in your home exists. Why can’t technology make commercial climate management smarter, less expensive, and more accessible? This is Pelican’s approach to our climate management technology. Our solution is for built for those who are ready for something refreshing and new. New does not mean “to lack”, instead it means “to grow upon”. Technology grows so fast, it has allowed us to gain access to innovative processing capabilities, data management solutions, and intelligent architectures, which do more and provide services to a wider sector of customers – at a lower cost – than ever before.

It is not a question of “if” you should transition to the next generation of climate management technologies. But, when. And as you ask yourself if Pelican is right for you, we are here to help guide you towards the future.


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